The LEGO Group continues to be a source of creativity, inspiration, and joy for children and families around the world. Through play, children are given a unique opportunity to explore their imagination, express their emotions, and develop skills that will serve them for a lifetime. One initiative that highlights this mission is Build Big Feelings, a guided activity designed to help young children communicate their emotions through play. Often, children experience emotions that they cannot yet put into words, and LEGO bricks become a medium through which they can share and explore these feelings. By engaging in hands-on building experiences alongside parents or caregivers, children gain confidence in expressing themselves, while parents receive a tool to better understand their child’s emotional world.

Beyond supporting emotional growth, LEGO continues to receive global recognition for its commitment to excellence and responsible business practices. In 2026, the LEGO Group was ranked the most reputable company in the world for the fourth consecutive year according to the Global RepTrak 100. This accolade reflects strong performance across key areas of reputation, including product quality, innovation, workplace environment, leadership, and corporate citizenship. Such recognition underscores the company’s dedication not only to its products but also to the people and communities it serves.

LEGO’s partnerships and collaborations further demonstrate the company’s commitment to creating shared experiences and inspiring creativity. Notable collaborations in 2026 include projects with international football stars such as Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr., celebrating the global passion for football. These collaborations allow children and families to engage with LEGO in new and exciting ways, blending the world of sport with the art of building. Additionally, LEGO continues to expand its range of themed sets, including immersive offerings for adult fans, such as the LEGO Disney Main Street, U.S.A. set and the LEGO Icons Road Bike, both designed to deliver intricate, rewarding building experiences.

The LEGO Group also focuses on storytelling and cultural experiences that bring communities together. For example, during Children’s Week in Seoul, six million LEGO bricks transformed Gwanghwamun Square into a massive playground, allowing children and families to build, explore, and play collectively in a shared public space. Events like this reflect LEGO’s belief that play is a universal language capable of fostering creativity, collaboration, and joy on a large scale.

Leadership within the company continues to evolve, with new appointments such as Vincent Warnery joining the LEGO Group Board of Directors, helping guide the company’s strategy and continued growth. Meanwhile, LEGO celebrates its long-standing partnerships with major entertainment franchises, introducing iconic new sets such as LEGO Icons The Lord of the Rings: Minas Tirith and LEGO Shrek sets, offering fans of all ages fresh opportunities to engage with beloved stories in new ways.

In addition to innovation and creativity, LEGO places a strong emphasis on sustainability and social responsibility. From production practices to renewable energy initiatives, the company actively works toward reducing its environmental impact and contributing to a more sustainable future. LEGO also provides accessible resources, from building instructions to corporate and media assets, ensuring that enthusiasts, educators, and media representatives have the tools they need to explore the world of LEGO.

Through these efforts, LEGO continues to inspire curiosity, foster learning, and bring communities together, all while celebrating imagination and creativity. Whether through large-scale events, innovative sets, or initiatives that support emotional and cognitive development, LEGO remains committed to being more than just a toy company—it is a platform for play, learning, and meaningful experiences for people of all ages across the globe.