At the LEGO Group, our mission is to nurture the next generation of creators while taking responsibility for the world they will inherit. We are driven by a vision of Learning Through Play, grounded in the belief that every child has the right to play. Play is far more than a pastime—it is a powerful tool for developing critical life skills. Through building and experimenting with LEGO bricks, children develop problem-solving abilities, enhance creativity, gain confidence, and learn resilience—all while enjoying themselves. Our commitment extends beyond the bricks themselves; it encompasses the environment, society, and future generations.
We recognize that children deserve to grow up in a world where they can thrive, both socially and environmentally. That is why sustainability is central to everything we do. We are actively working to ensure that the planet children inherit is healthier and more vibrant than the one we live in today. Climate change presents a real and urgent threat to life on Earth, affecting plants, animals, and humans alike. Every year, children reach out to us with thoughtful ideas about how we can contribute to a greener, more sustainable future. We take these messages seriously, knowing that listening and acting on them is an essential part of our responsibility.
In pursuit of a more sustainable future, we have set clear targets across all areas of our business. By 2032, we aim to make all LEGO products from more sustainable materials, reflecting our commitment to reducing environmental impact without compromising the quality or play value of our bricks. Packaging is also a key focus; we are replacing single-use plastics with recyclable alternatives across our operations, creating solutions that are both practical and eco-friendly. Additionally, we have committed to achieving net-zero greenhouse gas emissions by 2050, ensuring that our operations contribute to climate stability over the long term.
Our dedication to sustainability also extends to the circularity of LEGO products. LEGO bricks are designed to last, to be rebuilt and reimagined countless times. This longevity is at the heart of our approach to reducing waste and encouraging creative reuse. The durability of our products aligns with our broader sustainability initiatives, which include transitioning to greener raw materials, expanding the use of renewable energy, and adopting circular business practices. In 2025, we increased our investments in sustainability initiatives by 20 percent compared to the previous year, reflecting our commitment to continual improvement and long-term impact.
Concrete steps in this journey include significant projects at LEGO manufacturing sites around the world. In the United States, plans for a solar park at LEGO Manufacturing Virginia will greatly increase the facility’s on-site renewable energy capacity, bringing us closer to sourcing 100% renewable power. Elsewhere, we are expanding our portfolio of carbon removal solutions, exploring innovative methods to help address global climate challenges. Our packaging practices are also evolving, with over half of our packaging lines now using paper-based alternatives instead of single-use plastics, demonstrating a tangible move toward sustainability at every stage of production.
Ultimately, sustainability at LEGO is about more than meeting targets—it is about creating a playful, thriving world where children can learn, explore, and grow safely. Every initiative, whether in product design, packaging, energy use, or carbon management, reflects our belief that we have a responsibility to leave the planet in better shape than we found it. By combining creativity, innovation, and responsibility, we are not only supporting children’s development today but also helping to secure a healthier, more inclusive, and more sustainable future for generations to come.